Collection: Part 3

Marques Almeida

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The trouser we got is black and blue trousers, the fabric is interesting and also the shape is beggy.

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The hippie movement

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We will use polaroids in the film because we wanted to give texture to the video.

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JOHN BATHO

"PEAS" 1984

The French photographer began practicing his art in 1961 at a time when the black and white aesthetic was prominent. Nonetheless, he decided to concentrate on color and with diverse still lives such as parasols, roundabouts, tents or children’s games, he analyses how color attracts, fascinates and disturbs as well as how it enhances or devalues the subject.Since 1993, with the invention of ink-jet print, John Batho adds more precisions and freedom to his practice. Often taken from unusual angles, his works diffuse an incredible light and dynamism like a colorful choreography that somehow leads to a certain idea of abstract art that closely links the work of the photographer to that of painting - an echo to Kandinsky’s words: ‘the starting point is the study of the color and its effect on men.’

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After watching the AW17 show, the music was very strong. It was someone's speech about free, feeling and expressing. And most mainly, Marques Almeida they like to target youth and fearless with edgy streetwear.

 

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When we got the brief at first, they always will always find inspiration through models from 80s, 90s magazines, and they really look into the culture and girl's personal styles as well, which shows that they really care about uniqueness.

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The hippie subculture began its development as a youth movement in the United States during the early 1960s and then developed around the world.

Its origins may be traced to European social movements in the 19th and early 20th century such as Bohemians, and the influence of Eastern religion and spirituality. From around 1967, its fundamental ethos — including harmony with nature, communal living, artistic experimentation particularly in music, and the widespread use of recreational drugs — spread around the world during the counterculture of the 1960s, which has become closely associated with the subculture.

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PHOTOSHOOT IDEAS

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I wanted the models to have long hair like the photos above, because it was a trend during the hippies movement.

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Much of hippie style had been integrated into mainstream American society by the early 1970s. Large rock concerts that originated with the 1967 Monterey Pop Festival and the 1968 Isle of Wight Festival became the norm. Mustaches, beards, sideburns, and longer hair became mainstream and colorful, multi-ethnic clothing dominated the fashion world..

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Reference from Space magazine

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Herbert Matter "House Painters"

Herbert Matter was a Swiss-born American photographer and graphic designer known for his pioneering use of photomontage in commercial art. The designer's innovative and experimental work helped shape the vocabulary of 20th-century graphic design.

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Suzy Parker, model.

Dress by Dior Paris, 1956